Ladies and gents, there’s a secret project I’ve been working on since last year that I can finally reveal to you. Drumroll please…. now available online and in 50 stores is an exclusive Madalynne collection for Urban Outfitters. It has been my dream to have a Madalynne product for sale at a retailer, not just in my Etsy shop, and I am pinching myself that it is now a reality. Eek!
The collection was inspired by my favorite me-mades – Dakota, Noelle, Sierra and Allegra. I worked with UO’s incredible production team, who not only ensured the pieces used the best quality fabric and trims, but that they aligned with my aesthetic. My vision was a contemporary, modern take on lingerie that mixes sporty, feminine, comfort and style. Tasteful yet bold lingerie that feels great, fits well and is affordable (prices between $29-$69). That’s what I was going for and with UO’s help, I’m hoping we achieved that.
I can’t finish this post without saying thank you to everyone who supported me along the way; everyone who didn’t think my (slight) lingerie addiction was totally nut-so. First, thank you Bekuh for being my right hand gal. I can’t believe it was over 3 years ago that we met – via our blogs – and now I consider you one of my best friends. Next, thank you Grace, Sara, Katie and Susanne. I look forward to go to work because I get to spend Monday through Friday with such an inspiring, fun and motivating team. It’s all about the presentation! Lol! To my Aunt Ginny, thank you to the moon and back for being my Philly mom. My mom is looking down – smiling – knowing that you are taking care of me. Thank you to Natasha and Ying, for being my best sewing friends. Thank you Sue and Guen for recognizing my passion and making this collaboration a reality. Last, thank you to my dad. I don’t get to see you as much, but I’m still your little girl. Love you. Always have, always will.
Wait! I forgot one thank you! Sheesh, please forgive me! I want to thank you – my readers, followers and fellow sewing/lingerie addicts. I COULD NOT have made it here today without your support.