I met Alisa Kahn, a local Philly lifestyle blogger, when I wasn’t wearing my lingerie hat. Some of you may know, some of you may not, but before Madalynne Intimates was my full time gig, I was the photographer, graphic designer, blogger for URBN, which encompasses the brands Anthropologie, Urban Outfitters, Free People, BHLDN and terrain, and handled all internal communication and PR for all brands. When I first left, I was a freelance photographer while I got Madalynne up and running. I don’t take on photo gigs ...
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Video Tutorial! Using Scallop Lace for the Barrett Bralette
Can you believe that it's been a little over year since the Barrett bralette was released? Thirteen months later and it's still going strong! Since the day it came out, I've loved seeing all your variations, and one of my favorite has been using a scallop lace. If you follow the directions, the Barrett is finished with picot elastic at the center front neckline. Today, I’m going to show you in a new video series how to use a scallop lace so that it has a decorative edge at the center front neckline. In just a few ...
How to Draft + Sew Foam Bra Cups Tutorial for Madalynne X Simplicity 8436
Foam bra cups can add so many things to a bra - provide a nice shape and add support, comfort and coverage. I started offering DIY lingerie kits for the Madalynne X Simplicity 8436 and 8624, and today, I am showing you how to draft the foam bra cups that you see in the product photos. Any kind of drafting, whether it is for “normal” clothing or lingerie, can be intimidating. It is my goal to break it down into super simple, laymen terms. I swear, lingerie is super easy and fun to sew, once you know what you’re ...
CURVENY Recap: I left Corporate for this
Up until recently, the DIY side and the RTW side of Madalynne were separate. There were DIY kits for lingerie sewing patterns, and then there were RTW lingerie that were sold in boutiques as well as Anthropologie and BHLDN. If a sewist wanted a DIY kit for a RTW piece, it didn't exist. On the flip side, if someone who couldn't sew wanted a RTW piece of a DIY, it wasn't offered. I did this because I believed one side of the biz would take off and the other would fizzle out. Not the case. Both sides have grown and ...
Bring Your Boobs & Butts: Madalynne X Interwoven
The newest boutique to carry Madalynne Intimates, Interwoven, hosted me at their super trendy, Asbury Park boutique to celebrate. It was a cold Sunday, and the Sunday before Valentine's day. From 12-5PM, men and women stopped in to scope out the newest label in town. Sweet Dani B Bakery donated the cutest and coolest boob and bra cookies. While women tried on the styles, I did a live demo, making a Barrett bralette from start to finish. So thanks to all the boobs 🍈🍈 and butts 🍑 who came ...
Somebody Caught the Love Bug: Bra Making with Madalynne Recap
Somebody caught the love bug at Saturday's Bra Making with Madalynne workshop. It was me! I'm not a big Valentine's Day person, but this year, I got into the mood with not 1, but 2 V-day themed workshops. The pink folders with matching pink notebooks and pencils, the red velvet waffles with fried chicken, the berry parfaits, the red bralettes and all the other red and pink from January's class was so great that I did it all over again! It was a jam packed sewing sesh with 7 students. Usually, there are only 6. It ...
PFAFF creative icon™ Embroidery 101
I've sewn jackets, I've sewn skirts, I've sewn blouses, I've sewn t-shirts, but when it comes to embroidery, I've had very limited experience. Hardly, if any. Madalynne Studios is stocked with PFAFF machines – the passport 2.0™, the ambition essential™ and the quilt expression 4.2™. The brand's newest and top of the line machine, the creative icon™, was the newest addition late last year, and it was an opportunity for me to learn a new set of sewing skills. Just like lingerie, the idea ...
Journey to Courtney: Living + Loving Her Barrett Bralette 3XL
I met my best friend online, I met my boyfriend online, and I met Courtney, blogger behind Journey to Courtney, online. Our online paths first crossed when she modeled for Expect Lace, a Philadelphia lingerie boutique that carries Madalynne. Who is this girl – I want to know more! One, two, three clicks later and I was lurking her IG like an ex. She’s 28-year-old Philadelphian, full time writer, part time ranter, chronic shopper, coffee connoisseur and lover of all things lifestyle. She’s also undergone vertical ...
Will You Be Our Valentine? Bra Making with Madalynne Recap
I’m so, so, so excited to be coming back to the blogosphere after a break this holiday - first a trip to Florida to see my family for Christmas followed by a trip to Milan + Mont Blonc to spend NYE with Ryan and another couple. I missed posting and am glad to be back. As the year rolled in though, it didn’t feel like a blank state. Instead, it felt like a continuation of a journey. I and I'm sure there are other who feel self-doubt if we don’t have big, bold, and ambitious goals planned. Am I doing something ...
Philadelphia City Guide for Sewists
For U.S. history buffs, the allure of Philadelphia is evident. It’s the birthplace of the Declaration of Independence and the U.S. Constitution and home to the Liberty Bell and Independence Hall. For beer lovers, the city boasts a slew of unique breweries you can’t find anywhere else and for artsy-fartsy folks, this museum houses more Degas than the Llouvre in Paris. A lot of students who attend Bra Making with Madalynne workshops travel from out of town. You may not think so, but the city of Brotherly Love has ...
