I met Alisa Kahn, a local Philly lifestyle blogger, when I wasn’t wearing my lingerie hat. Some of you may know, some of you may not, but before Madalynne Intimates was my full time gig, I was the photographer, graphic designer, blogger for URBN, which encompasses the brands Anthropologie, Urban Outfitters, Free People, BHLDN and terrain, and handled all internal communication and PR for all brands. When I first left, I was a freelance photographer while I got Madalynne up and running. I don’t take on photo gigs ...
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CURVENY Recap: I left Corporate for this
Up until recently, the DIY side and the RTW side of Madalynne were separate. There were DIY kits for lingerie sewing patterns, and then there were RTW lingerie that were sold in boutiques as well as Anthropologie and BHLDN. If a sewist wanted a DIY kit for a RTW piece, it didn't exist. On the flip side, if someone who couldn't sew wanted a RTW piece of a DIY, it wasn't offered. I did this because I believed one side of the biz would take off and the other would fizzle out. Not the case. Both sides have grown and ...
Somebody Caught the Love Bug: Bra Making with Madalynne Recap
Somebody caught the love bug at Saturday's Bra Making with Madalynne workshop. It was me! I'm not a big Valentine's Day person, but this year, I got into the mood with not 1, but 2 V-day themed workshops. The pink folders with matching pink notebooks and pencils, the red velvet waffles with fried chicken, the berry parfaits, the red bralettes and all the other red and pink from January's class was so great that I did it all over again! It was a jam packed sewing sesh with 7 students. Usually, there are only 6. It ...
Will You Be Our Valentine? Bra Making with Madalynne Recap
I’m so, so, so excited to be coming back to the blogosphere after a break this holiday - first a trip to Florida to see my family for Christmas followed by a trip to Milan + Mont Blonc to spend NYE with Ryan and another couple. I missed posting and am glad to be back. As the year rolled in though, it didn’t feel like a blank state. Instead, it felt like a continuation of a journey. I and I'm sure there are other who feel self-doubt if we don’t have big, bold, and ambitious goals planned. Am I doing something ...
Philadelphia City Guide for Sewists
For U.S. history buffs, the allure of Philadelphia is evident. It’s the birthplace of the Declaration of Independence and the U.S. Constitution and home to the Liberty Bell and Independence Hall. For beer lovers, the city boasts a slew of unique breweries you can’t find anywhere else and for artsy-fartsy folks, this museum houses more Degas than the Llouvre in Paris. A lot of students who attend Bra Making with Madalynne workshops travel from out of town. You may not think so, but the city of Brotherly Love has a ...
Unboxing PFAFF® creative icon™ Sewing and Embroidery Machine
I remember standing inside J.W. Marriott Las Vegas during PFAFF® annual convention last October when their newest sewing and embroidery machine, the creative icon™, was unveiled. The big and bright work space, the touchscreen that you can zoom, swipe, and pinch like a tablet, the WiFi, the cloud storage, the IDT™ technology, the 800+ embroidery designs - every single technology that PFAFF® has is in the creative icon™. I was super excited and proud the brand that I represent for releasing what ...
First Annual Threadsgiving I Bra Making with Madalynne November Recap
Halloween is over - these past few weeks and next, I and I'm sure you are eagerly awaiting the upcoming long weekend when we get to put on our OOO email, gram up our turkey dinner on IG, enjoy long, tryptophan-induced naps, watch football like we know what the he** is going on, and have a momentary sense of calm before the storm that is called Black Friday, Small Biz Saturday and Cyber Monday. There's no reason why we can't replicate that momentary bliss that is that is Thanksgiving a few days early. That was my ...
