VIDEO: The Making of a Madalynne Lingerie Kit
What goes inside every Madalynne lingerie sewing kit? Fabric, lining, elastics, hook + eye, and lots and lots of love.
Here’s the thing about the specially branded Madalynne boxes – I worked a corporate gig for Anthropologie for close to 8 years. Through their stores, really their store employees, they were able to connect with their customers – who they call “her.” It was important for them to have this connection in order to “delight her” in ways different from other retailers. A way that would keep her coming back. I believe that philosophy.
See, I don’t have a storefront, but I still want that connection. I remember walking into an Anthropologie store when I was probably 13 years old and being taken aback. “Wow!” It was the reason I kept coming back and eventually worked for them. Truly, it was an incredible experience – my dream job! – that a part of me didn’t want to leave. So, instead of throwing lace, elastics, and all that other jazz that goes into a DIY lingerie sewing project, I wanted to create an “intimate” box so I could make an impression… a connection… with you. It’s that same connection that I make with students at my bra making workshops. It’s that same connection that truly fulfills me and keeps me hustling through this extremely competitive retail environment.
With that said, here’s a quick video showing how each and every box is put together.
SHOP NEW ASSORTMENT OF MADALYNNE LINGERIE SEWING KITS!
click on any image below to shop now or hop on over to the webshop to view them all
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